FELASQUEZ
Hej,
this is Nicola Felaco aka
Staff Product Designer at Spotify based in Stockholm.
I
DESIGN
TO
A late 1900 human building future—friendly things.
STAY
HUMAN.
Working Remotely.
Now in Italy 🍕
RECENTLY SHIPPED
In the early neon-infused ’80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fans connected with artists around the world. Since then, not only have music videos become one of the many ways that fans discover and fall in love with artists, but iconic videos have become part of pop culture, igniting conversations and influencing style.
They’re a powerful way for fans to discover and connect with music, and a natural fit to live on Spotify. We launched music videos in beta for Spotify Premium users across 11 markets, adding another way to enhance the artist-to-fan connection.
Music Videos
Contribution
Product Strategy & Vision
Year
2023-2024
Role
Design Lead
Duration
1 Year
Wrapped 22 • YAM
A unique take on video that directly connects artists and fans. Listeners across the world received personalized feeds with “thank you” video messages from their favorite artists in 2022.
Over 40,000 artists submitted videos, which we distributed to millions of listeners. Artists of all types participated - from your favorite indies to household names like Taylor Swift, J Balvin, Dua Lipa, Pusha T, Olivia Rodrigo, Shania Twain and more.
Contribution
Product Strategy & Vision
Year
2022
Role
Design Lead
Duration
1 Year
In the spotlight
Spotify Takes Discovery to the Next Level on a New Beta Test.
Contribution
Product Strategy & Vision
Year
2021 — 2022
Role
Design Lead
Duration
1 Year
Now we’re giving fans another way to explore on Spotify. Starting today, we’re testing a new experience for Spotify users (across the U.K., Ireland, Australia, New Zealand, and Canada) where they can find new music and check out Canvas loops in a personalized feed that lives on the home screen of the mobile app.
Whether you want to get a glimpse into the creator’s mindset or learn more about the story behind the song, with this new beta test, we want to help you get closer than ever before to your favorite artists.
SELECTED WORK 2019 — 2022
Spotify Live
& Greenroom
Brand and Integration of a new interactive live audio experience.
Contribution
Product Strategy & Vision.
Year
2022
Role
Design Lead
Duration
3 Months
Hey Spotify…
Voice Design System & Brand Design from Car to Mobile.
Codename: Jellyfish [Patent]
Co-Leading the voice system vision with Karl Humphreys (Car Lead) and Aaron Harmon (Voice Experience Lead).
Contribution
Product Strategy & Vision
Year
2020
Role
Design Co-Lead
Duration
3 Months
The Jellyfish
Spotify Video Podcast
Co-Leading the video strategy and vision for podcast with Lisa Brannförs.
Designers: Jordi Parra, Laura D’have
Contribution
Product Strategy & Vision
Year
2020
Role
Design Lead
Duration
6 Months
Spotify Widget
Quickly get back to whatever you were playing recently.
Co-Leading the widget product with Mattias Johansson (Encore Design System) .
Contribution
Product Design Vision
Year
2021
Role
Design Lead
Duration
1 Months
Spotify Lyrics
Global launch of one of the most requested features from listeners across the globe. Partnering with Musixmatch.
Contribution
Product Design Vision
Year
2021
Role
Design Lead
Duration
1 Year
Spotify Player Redesign
Facelift of the most iconic view in the music industry.
Contribution
Product Design Vision
Year
2018—2019
Role
Design Lead
Duration
1 Year
The Party Mode
Enhancing the best lyrics experience ever built on mobile. More here.
Company
Musixmatch
Year
2017—2018
Role
Design Lead
Duration
6 months
Few more things.
ARCHIVE 2012 —2018
From Crowd to Community
2017
Product
Musixmatch
2017
Branding
Artificial Intelligence Made by Humans
AI LABS
2017
Branding
Musixmatch AI
Musixmatch
Sync Tool
2016
Musixmatch
Product
Lyrics Card Share
2015
Product
Musixmatch
2015
Creative Direction
Airbus
Musixmatch Rebrand
2014
Branding
Musixmatch
Musixmatch
2014
Product
Wired US
2013
Illustration
PERSONAL PROJECTS
Curated showcase with humanized-serifs, wide-open minimal, kinetic, new-vintage, extra-loud and dramatic ink trap typo.
2020
2020
A music project started during pandemic time.
A more intimate and authentic connection between people.
2019
Selected clients
Experience
Airbus
Telefonica
Wired
Couple App
Fly Emirates
Hello Bank
Killscreen
Ferrari
Ducati
2018 — Now
Staff Product Designer at Spotify
2012 —2018
Head of Design at Musixmatch
2010 — 2012
Art Director at Triboo
Publications
The iOS Icon Book
Everyday Is Play Book
Mashable
Wired US & Japan
Designspiration
The Creator Projects by Intel & Vice
Abduzeedo
About
Italian in Stockholm. I’m currently Staff Product Designer at Spotify building the future of audio.
Before that, I’ve been Leading Design at Musixmatch, the world's largest lyrics provider for big players such as Google, Apple Music, Spotify, Instagram, Tidal and Amazon Music. Read more…
Patents
Display screen with graphical user interface
D938988
Methods and systems for providing animated visual feedback for voice commands
EP3933560A1
Awards
Best App Apple Store 2013
Best App Google Play 2014, 2015, 2018
Google i/O 2016 Award Nominee
MUSIXMATCH APP