Before Spotify, I rebranded and lead the Design Team at Musixmatch for 6 years.

My long-term mission was to set the vision and foundation of the Musixmatch Brand and Product Experience. Building the long-term vision of the product, alongside with founders, from startup to leader data company in the music industry.

Driven by innovation, velocity and quality, I led the product design team overall the product experiences. Responsible for creative direction, visual identity, user interface, and interaction. Enhancing awareness of a centralised space for the community as the core of the app, with better access to top-notch contribution tools and guidelines, plus a gamification strategy to reward them locally, socially, and contextually, resulting into generate personal user investment to come for the product and stay for the community.

The strategy turned out to revamp the app, giving us the ability to generate multiple, richer data on top of music and lyrics like translations, establishing us as the top lyrics service provider.